The Itch announce their new single ‘Planned Obscolescence’ from debut album ‘It’s The Hope That Kills You’ along with a stealth London show
“The song itself is about things being designed to break and the feeling that we're all being built to wear out too; eventually we all become as replaceable as our gadgets,” Simon and Georgia say of the track. “But in the meantime, we can make pretend, have fun until time's up. It's a song for people always saying 'One day...' but that day never comes.”
For a while, it seemed like that one day might apply to ‘Planned Obsolescence’, a cornerstone of The Itch’s live sets that have showcased their evolution as a band. But now - we’ve finally got it - and it’s finally released out on the world and we’re given a proper tease of the appropriately named ‘It’s The Hope That Kills You.’ It’s always The hope - the hope, the dreams - the excitement before being let down every single time, and this follows the release of the self-titled single is the first studio recording that Simon and Georgia have put together with The Itch’s full live band; undergone during The Itch’s time on the road.
Remixes for each of ITHTKY’s singles have seen The Itch teaming up with The Twins, 1-800 GIRLS and Tom Sharkett.
2026 has seen The Itch play festivals across the UK and Europe, including stops at Green Man, Forwards, The Great Escape, Mutations and Dot to Dot. Their slot at Green Man filled the Rising Stage to capacity during their Sunday night headline slot, and then shared DJ decks with Hot Chip’s Alexis Taylor, Fckuers and Another Country $$$$.
A set at Iceland Airwaves takes place this Saturday, and it was announced last week that The Itch’s single ‘No More Sprechgesang’ will feature on the soundtrack of EA’s FC27 (the video game franchise formerly known as FIFA), which has been a cornerstone of spotlighting talented musicians since its heyday of the mid 2000s.
Order It’s The Hope That Kills You Here
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live dates
07 Nov - Reykjavík, Iceland Airwaves Festival
28 Nov - London, Public Assembly all-dayer @ The Cause
02 Dec – London, secret location*
*text 'party' to +44 7466248475 for tickets
Photocredit Hannah Murrell